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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing plan" as among the 10 common trouble for new businesses. He highlights that a good marketing strategy is vital in informing people about your products and determining critical parts of your business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you happen to be not receiving the most "bang for that buck."

mobile marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues on to cite statistics showing that although people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. It is possible to compare this, as an example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. Together, mobile and internet ads could have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising could be sent to a mobile device, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of individuals in america make use of a smartphone, which number are only able to go up. A whopping 92% of smartphone users use the internet daily, three % more than with regular computers, and 98% do so weekly. Sixty-eight percent used the search engines for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local search on their phone one or more times per week, with 25% of these doing it daily.