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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for How Stuff Works, cites "poor marketing plan" among the 10 common trouble for new businesses. He points out which a good marketing strategy is important in informing people concerning your products and determining critical areas of your small business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you are failing to get probably the most "bang for that buck."

gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that although people spend 20% of media consumption time in america on mobile, only 4% of advertising spending would go to this platform. You are able to compare this, for instance, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. mobile, Together and internet ads might have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of all local online advertising will be sent to a mobile phone, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of people in america utilize a smartphone, which number can only rise. A whopping 92% of smartphone users use the internet daily, three % more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local explore their phone at least one time a week, with 25% of those carrying it out daily.