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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as one of the 10 common difficulties for new businesses. He points out that the good online marketing strategy is important in informing people regarding your products and determining critical regions of your business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you are not receiving the most "bang for your buck."

mobile marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, as an example, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. mobile, internet and Together ads may have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of local online advertising could be shipped to a mobile device, amounting to more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in the US use a smartphone, and also this number can only go up. A whopping 92% of smartphone users search online daily, three per cent higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local explore their phone at least one time per week, with 25% of these carrying it out daily.