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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing plan" as one of the 10 common difficulties for new businesses. He indicates which a good marketing plan is essential in informing people concerning your products and determining critical regions of your company, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you happen to be not getting the most "bang for your buck."

gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You can compare this, for example, with print media, which only gets 5% individuals media consumption time but receives a disproportionate 19% of ad spending. internet, Together and mobile ads may have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local internet marketing could be delivered to a mobile phone, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in the US utilize a smartphone, and this number can only increase. A whopping 92% of smartphone users search online daily, three % more than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local explore their phone at least one time every week, with 25% of these carrying it out daily.