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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" as among the 10 common trouble for new businesses. He points out that a good online marketing strategy is vital in informing people regarding your products and determining critical parts of your company, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper budgeting and planning usually means you happen to be not receiving the most "bang for your buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, for instance, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. mobile, Together and internet ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising could be delivered to a mobile device, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in america utilize a smartphone, and this number could only go up. A whopping 92% of smartphone users search online daily, three % more than with regular computers, and 98% do this weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local explore their phone at least once per week, with 25% of those doing it daily.