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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for How Stuff Works, cites "poor online marketing strategy" among the 10 common difficulties for new businesses. He indicates that the good marketing strategy is vital in informing people regarding your products and determining critical regions of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not receiving probably the most "bang for your buck."

mobile gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, as an example, with print media, which only gets 5% individuals media consumption time but receives a disproportionate 19% of ad spending. mobile, Together and internet ads could have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet marketing would be sent to a mobile device, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of people in the united states make use of a smartphone, and this number could only increase. A whopping 92% of smartphone users go online daily, three % more than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local explore their phone at least one time per week, with 25% of them performing it daily.