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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for How Stuff Works, cites "poor online marketing strategy" among the 10 common difficulties for new businesses. He highlights that the good marketing strategy is important in informing people regarding your products and determining critical areas of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper planning and budgeting usually means you are not receiving probably the most "bang for that buck."

gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. It is possible to compare this, as an example, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. Together, internet and mobile ads could have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising would be delivered to a mobile device, amounting to a lot more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of people in america make use of a smartphone, and this number can only go up. A whopping 92% of smartphone users use the internet daily, three per cent more than with regular computers, and 98% do this weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local browse their phone one or more times per week, with 25% of these doing it daily.