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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" as among the 10 common problems for new businesses. He indicates which a good marketing strategy is essential in informing people regarding your products and determining critical areas of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you are failing to get by far the most "bang for the buck."

gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, for example, with print media, which only gets 5% individuals media consumption time but receives a disproportionate 19% of ad spending. Together, internet and mobile ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of local online advertising could be sent to a mobile device, amounting to a lot more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of people in america utilize a smartphone, which number can only rise. A whopping 92% of smartphone users go online daily, three per cent greater than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local explore their phone at least one time every week, with 25% of these carrying it out daily.