Sonia961

De BISAWiki

Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for How Stuff Works, cites "poor marketing plan" as among the 10 common difficulties for new businesses. He highlights that the good marketing strategy is essential in informing people concerning your products and determining critical areas of your small business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you are failing to get the most "bang for the buck."

marketing gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. You can compare this, as an example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. mobile, internet and Together ads may have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of local internet marketing could be sent to a mobile device, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in the US utilize a smartphone, and this number can only go up. A whopping 92% of smartphone users search online daily, three % more than with regular computers, and 98% do so weekly. Sixty-eight percent used the search engines for product search, 58% looked for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local search on their phone at least once every week, with 25% of those carrying it out daily.