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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for How Stuff Works, cites "poor marketing plan" as one of the 10 common trouble for new businesses. He indicates that a good marketing plan is essential in informing people about your products and determining critical parts of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you are not getting by far the most "bang for the buck."

marketing games - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. You can compare this, as an example, with print media, which only gets 5% individuals media consumption time but turns into a disproportionate 19% of ad spending. mobile, Together and internet ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all local online advertising could be shipped to a mobile device, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of people in the united states make use of a smartphone, which number could only go up. A whopping 92% of smartphone users search online daily, three per cent more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local search on their phone at least one time a week, with 25% of those doing it daily.