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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing plan" as one of the 10 common difficulties for new businesses. He indicates which a good online marketing strategy is vital in informing people about your products and determining critical parts of your business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper budgeting and planning usually means you might be not receiving the most "bang for your buck."

marketing games - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes toward this platform. You can compare this, as an example, with print media, which only gets 5% people media consumption time but gets a disproportionate 19% of ad spending. internet, mobile and Together ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local online advertising could be delivered to a mobile device, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in the US use a smartphone, and this number are only able to rise. A whopping 92% of smartphone users use the internet daily, three percent higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local explore their phone one or more times a week, with 25% of them carrying it out daily.