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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" as among the 10 common trouble for new businesses. He indicates that a good online marketing strategy is essential in informing people regarding your products and determining critical regions of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you are not getting the most "bang for your buck."

marketing gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You are able to compare this, for example, with print media, which only gets 5% of US media consumption time but gets a disproportionate 19% of ad spending. internet, Together and mobile ads could have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of local online advertising could be delivered to a mobile device, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of men and women in the US utilize a smartphone, which number could only rise. A whopping 92% of smartphone users go online daily, three per cent higher than with regular computers, and 98% do this weekly. Sixty-eight percent used the search engines for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local explore their phone at least once a week, with 25% of those doing it daily.