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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as one of the 10 common difficulties for new businesses. He highlights which a good marketing plan is essential in informing people regarding your products and determining critical regions of your small business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you might be not receiving probably the most "bang for your buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that although people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You can compare this, for example, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. mobile, Together and internet ads could have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, especially for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local online advertising would be delivered to a mobile phone, amounting to greater than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in the united states utilize a smartphone, and this number can only rise. A whopping 92% of smartphone users go online daily, three per cent higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used the search engines for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local search on their phone at least once every week, with 25% of these doing it daily.