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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" among the 10 common problems for new businesses. He points out which a good online marketing strategy is vital in informing people concerning your products and determining critical regions of your company, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you happen to be not receiving probably the most "bang for the buck."

gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that although people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, for example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. Together, mobile and internet ads might have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, especially for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet advertising could be shipped to a mobile phone, amounting to a lot more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of people in the united states utilize a smartphone, which number can only rise. A whopping 92% of smartphone users use the internet daily, three percent greater than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local explore their phone at least one time every week, with 25% of these doing it daily.