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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as one of the 10 common difficulties for new businesses. He points out which a good marketing plan is essential in informing people regarding your products and determining critical parts of your company, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be failing to get probably the most "bang for the buck."

marketing gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending would go to this platform. You are able to compare this, as an example, with print media, which only gets 5% of US media consumption time but gets a disproportionate 19% of ad spending. Together, mobile and internet ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet advertising will be shipped to a mobile phone, amounting to greater than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in america use a smartphone, and also this number could only increase. A whopping 92% of smartphone users search online daily, three per cent higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used the search engines for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local search on their phone one or more times every week, with 25% of them doing it daily.