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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" among the 10 common trouble for new businesses. He indicates that a good marketing plan is essential in informing people about your products and determining critical parts of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper budgeting and planning usually means you might be not receiving the most "bang for your buck."

mobile gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that although people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. It is possible to compare this, for example, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. internet, mobile and Together ads might have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local internet marketing will be sent to a mobile device, amounting to greater than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in the united states make use of a smartphone, which number are only able to increase. A whopping 92% of smartphone users use the internet daily, three % greater than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local search on their phone one or more times a week, with 25% of them performing it daily.