Doug752

De BISAWiki

Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as one of the 10 common problems for new businesses. He highlights that the good marketing strategy is important in informing people regarding your products and determining critical areas of your business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper budgeting and planning usually means you are not receiving by far the most "bang for your buck."

mobile gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending would go to this platform. You are able to compare this, for example, with print media, which only gets 5% individuals media consumption time but turns into a disproportionate 19% of ad spending. mobile, internet and Together ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all local internet marketing could be sent to a mobile phone, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of men and women in america utilize a smartphone, and also this number are only able to increase. A whopping 92% of smartphone users search online daily, three percent higher than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users perform a local explore their phone one or more times a week, with 25% of these carrying it out daily.