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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" as among the 10 common difficulties for new businesses. He indicates that the good online marketing strategy is essential in informing people concerning your products and determining critical parts of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you happen to be not getting probably the most "bang for your buck."

gamification in marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, for instance, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. internet, mobile and Together ads could have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet advertising could be sent to a mobile device, amounting to greater than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in the united states use a smartphone, and this number can only increase. A whopping 92% of smartphone users search online daily, three % greater than with regular computers, and 98% do so weekly. Sixty-eight percent used the search engines for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local browse their phone at least once a week, with 25% of these performing it daily.