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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing strategy" as among the 10 common trouble for new businesses. He points out that a good online marketing strategy is important in informing people about your products and determining critical parts of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you might be not receiving the most "bang for your buck."

gamification in marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes toward this platform. You can compare this, as an example, with print media, which only gets 5% people media consumption time but turns into a disproportionate 19% of ad spending. internet, mobile and Together ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all local internet advertising will be shipped to a mobile phone, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of individuals in america utilize a smartphone, which number can only increase. A whopping 92% of smartphone users search online daily, three % more than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local search on their phone one or more times a week, with 25% of them carrying it out daily.