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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing plan" among the 10 common difficulties for new businesses. He indicates that the good marketing strategy is vital in informing people concerning your products and determining critical parts of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you are not getting the most "bang for your buck."

gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You are able to compare this, for instance, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. Together, mobile and internet ads might have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local online advertising would be delivered to a mobile phone, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in america utilize a smartphone, which number could only increase. A whopping 92% of smartphone users use the internet daily, three per cent more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local search on their phone at least one time a week, with 25% of them performing it daily.