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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for How Stuff Works, cites "poor online marketing strategy" as one of the 10 common trouble for new businesses. He highlights which a good marketing plan is essential in informing people regarding your products and determining critical regions of your business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not receiving the most "bang for your buck."

gamification in marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending would go to this platform. You can compare this, for example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. internet, mobile and Together ads could have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of all local internet marketing could be delivered to a mobile device, amounting to greater than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of people in america make use of a smartphone, and this number can only go up. A whopping 92% of smartphone users go online daily, three percent more than with regular computers, and 98% do this weekly. Sixty-eight percent used the search engines for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local explore their phone at least one time every week, with 25% of those carrying it out daily.