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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for How Stuff Works, cites "poor online marketing strategy" as among the 10 common difficulties for new businesses. He indicates which a good marketing plan is vital in informing people about your products and determining critical parts of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you might be failing to get the most "bang for your buck."

mobile gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, as an example, with print media, which only gets 5% individuals media consumption time but turns into a disproportionate 19% of ad spending. internet, mobile and Together ads could have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local internet marketing could be shipped to a mobile device, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in the united states use a smartphone, and this number are only able to increase. A whopping 92% of smartphone users search online daily, three % higher than with regular computers, and 98% do this weekly. Sixty-eight percent used a search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users perform a local browse their phone at least one time every week, with 25% of those carrying it out daily.