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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" among the 10 common trouble for new businesses. He points out that a good online marketing strategy is important in informing people about your products and determining critical parts of your business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you are failing to get the most "bang for that buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes toward this platform. You can compare this, as an example, with print media, which only gets 5% individuals media consumption time but receives a disproportionate 19% of ad spending. mobile, Together and internet ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising would be sent to a mobile phone, amounting to greater than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in america make use of a smartphone, which number can only increase. A whopping 92% of smartphone users search online daily, three per cent more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local browse their phone at least once a week, with 25% of those carrying it out daily.