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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for How Stuff Works, cites "poor marketing plan" among the 10 common difficulties for new businesses. He indicates that the good online marketing strategy is essential in informing people regarding your products and determining critical parts of your business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper budgeting and planning usually means you happen to be not receiving the most "bang for your buck."

marketing gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues on to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, for instance, with print media, which only gets 5% individuals media consumption time but receives a disproportionate 19% of ad spending. internet, Together and mobile ads could have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet marketing would be sent to a mobile device, amounting to a lot more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of individuals in the united states use a smartphone, and this number are only able to increase. A whopping 92% of smartphone users go online daily, three per cent more than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local search on their phone one or more times every week, with 25% of them carrying it out daily.