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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as one of the 10 common problems for new businesses. He highlights that a good marketing plan is important in informing people regarding your products and determining critical regions of your company, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you might be not getting probably the most "bang for the buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. You can compare this, as an example, with print media, which only gets 5% individuals media consumption time but turns into a disproportionate 19% of ad spending. Together, internet and mobile ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local internet marketing would be delivered to a mobile device, amounting to greater than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of men and women in the US utilize a smartphone, and also this number can only rise. A whopping 92% of smartphone users use the internet daily, three percent more than with regular computers, and 98% do this weekly. Sixty-eight percent used the search engines for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local explore their phone at least one time per week, with 25% of these carrying it out daily.