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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for How Stuff Works, cites "poor online marketing strategy" as one of the 10 common problems for new businesses. He indicates that the good online marketing strategy is important in informing people regarding your products and determining critical regions of your business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you are not getting probably the most "bang for your buck."

gamification in marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. You can compare this, for example, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. internet, mobile and Together ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet marketing will be sent to a mobile device, amounting to greater than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of men and women in america make use of a smartphone, and this number can only rise. A whopping 92% of smartphone users use the internet daily, three percent higher than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local search on their phone one or more times a week, with 25% of them performing it daily.