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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as among the 10 common problems for new businesses. He indicates that a good online marketing strategy is important in informing people regarding your products and determining critical areas of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper budgeting and planning usually means you might be not receiving by far the most "bang for your buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. It is possible to compare this, as an example, with print media, which only gets 5% of US media consumption time but turns into a disproportionate 19% of ad spending. Together, internet and mobile ads could have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet marketing would be sent to a mobile device, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in america utilize a smartphone, and also this number could only go up. A whopping 92% of smartphone users go online daily, three percent higher than with regular computers, and 98% do this weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local explore their phone one or more times a week, with 25% of those carrying it out daily.