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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" as among the 10 common trouble for new businesses. He highlights that a good marketing strategy is vital in informing people regarding your products and determining critical parts of your small business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you might be not getting probably the most "bang for your buck."

gamification in marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, as an example, with print media, which only gets 5% people media consumption time but turns into a disproportionate 19% of ad spending. internet, mobile and Together ads might have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local business owners. Borrell and Associated projects that "By 2016, 88% of local online advertising would be delivered to a mobile device, amounting to a lot more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of men and women in america make use of a smartphone, and also this number can only increase. A whopping 92% of smartphone users go online daily, three % more than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% looked for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local search on their phone at least once per week, with 25% of those doing it daily.