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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing strategy" among the 10 common trouble for new businesses. He points out that a good marketing plan is vital in informing people concerning your products and determining critical regions of your business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you might be not receiving by far the most "bang for that buck."

gamification in marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You are able to compare this, for example, with print media, which only gets 5% of US media consumption time but gets a disproportionate 19% of ad spending. Together, internet and mobile ads may have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet marketing will be shipped to a mobile phone, amounting to more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of people in america make use of a smartphone, which number are only able to go up. A whopping 92% of smartphone users go online daily, three % greater than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users conduct a local explore their phone one or more times a week, with 25% of these performing it daily.