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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as among the 10 common trouble for new businesses. He points out that a good marketing strategy is essential in informing people concerning your products and determining critical areas of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you might be not receiving by far the most "bang for that buck."

gamification in marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes toward this platform. You can compare this, for example, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. Together, mobile and internet ads may have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local online advertising could be sent to a mobile phone, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of men and women in america utilize a smartphone, and this number are only able to increase. A whopping 92% of smartphone users use the internet daily, three percent higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local search on their phone one or more times a week, with 25% of them carrying it out daily.