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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing strategy" as among the 10 common trouble for new businesses. He points out that a good online marketing strategy is vital in informing people concerning your products and determining critical areas of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper budgeting and planning usually means you happen to be failing to get by far the most "bang for that buck."

gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending would go to this platform. You can compare this, for instance, with print media, which only gets 5% people media consumption time but turns into a disproportionate 19% of ad spending. Together, mobile and internet ads might have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of local internet marketing would be shipped to a mobile device, amounting to a lot more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in the united states make use of a smartphone, and this number could only rise. A whopping 92% of smartphone users use the internet daily, three % more than with regular computers, and 98% do this weekly. Sixty-eight percent used a search engine for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local explore their phone one or more times per week, with 25% of these carrying it out daily.