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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor online marketing strategy" as among the 10 common problems for new businesses. He indicates that a good marketing plan is important in informing people regarding your products and determining critical parts of your company, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not receiving by far the most "bang for that buck."

gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes toward this platform. It is possible to compare this, for example, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. internet, mobile and Together ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local business owners. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising will be delivered to a mobile phone, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of people in america make use of a smartphone, and this number are only able to increase. A whopping 92% of smartphone users use the internet daily, three percent higher than with regular computers, and 98% achieve this weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local explore their phone at least once every week, with 25% of these doing it daily.