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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" among the 10 common difficulties for new businesses. He indicates which a good marketing plan is important in informing people about your products and determining critical regions of your company, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you happen to be not getting the most "bang for your buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, as an example, with print media, which only gets 5% individuals media consumption time but turns into a disproportionate 19% of ad spending. Together, internet and mobile ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all local internet advertising would be sent to a mobile device, amounting to greater than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in the united states make use of a smartphone, and this number could only go up. A whopping 92% of smartphone users go online daily, three per cent greater than with regular computers, and 98% achieve this weekly. Sixty-eight percent used the search engines for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local search on their phone one or more times a week, with 25% of these carrying it out daily.