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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing plan" as among the 10 common problems for new businesses. He points out which a good marketing strategy is important in informing people regarding your products and determining critical areas of your business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper budgeting and planning usually means you happen to be not receiving probably the most "bang for your buck."

gamification - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending would go to this platform. You are able to compare this, as an example, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. Together, internet and mobile ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, particularly for local business owners. Borrell and Associated projects that "By 2016, 88% of all local internet advertising would be sent to a mobile device, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of people in the united states use a smartphone, which number can only go up. A whopping 92% of smartphone users use the internet daily, three per cent greater than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local browse their phone at least one time every week, with 25% of those carrying it out daily.