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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for How Stuff Works, cites "poor marketing strategy" as one of the 10 common problems for new businesses. He points out which a good marketing strategy is essential in informing people regarding your products and determining critical regions of your business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not receiving by far the most "bang for your buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that although people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, for instance, with print media, which only gets 5% people media consumption time but gets a disproportionate 19% of ad spending. internet, mobile and Together ads may have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising would be shipped to a mobile device, amounting to greater than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of individuals in the united states make use of a smartphone, and also this number are only able to increase. A whopping 92% of smartphone users go online daily, three percent higher than with regular computers, and 98% do this weekly. Sixty-eight percent used the search engines for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users perform a local search on their phone one or more times per week, with 25% of these doing it daily.