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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for How Stuff Works, cites "poor marketing plan" among the 10 common trouble for new businesses. He points out that a good online marketing strategy is essential in informing people about your products and determining critical areas of your business, such as budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper planning and budgeting usually means you might be not receiving the most "bang for your buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. You can compare this, for example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. internet, Together and mobile ads might have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of all local internet marketing will be delivered to a mobile device, amounting to greater than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of men and women in the US utilize a smartphone, which number are only able to rise. A whopping 92% of smartphone users go online daily, three per cent more than with regular computers, and 98% do this weekly. Sixty-eight percent used the search engines for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users perform a local browse their phone one or more times every week, with 25% of these carrying it out daily.