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Seeking For a Quality Translation?

When I first starting working within the translation industry and was tasked with prospecting for new business, one of my common introductions would often end up being... 'we offer high top quality translations'. Often this was met with slightly blank expression - and rightly so as not many translation agencies would lay claim to offering low quality translations. I soon realised that approach, and specifically the use of the word 'quality', was not best suitable for prospecting for new consumers. The reason I was so keen to use this word while drawing near new clients was because of the effect I had view it had during my instruction, where I had seen a prospect switch to our company due to the "poor quality" translations they'd received elsewhere. In my mind the primary reason clients would choose a specific provider was down in order to quality. While I still believe this being the case in numerous situations, other factors such because price, reputation, and ability to supply the correct service can always be equally important.

Quality, however, is still a essential factor when choosing your current translation provider. The problem comes when attempting to evaluate quality. Often, one of the difficulties that face purchasers of translation services is the key reason they are using the particular services of a supplier initially and that is that they cannot have the skills or capabilities internal for a specific language. Unlike most business services the standard of the work, therefore, cannot be validated the second the work is sent. This validation usually comes in the event the work is published. This can be a really expensive exercise in testing, especially if the email address particulars are that the work is of the poor standard or, worse still, damages the reputation of the company that has published the task.

So how can you make sure when you commission a translation vendor you'll receive a quality translation and how can you go about measuring this specific? This article looks with the issue of quality from the translation industry and examines the ways that purchasers can evaluate the quality of the translations they receive.

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