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Subaru Cars - A history For Car Lovers

Subaru is for many the epitome of the driving experience, from reliability to comfort and ease and handling; it is a leading example of quality Japanese car manufacturing. But do you recognize how the brand was a leading force in the global car industry? This brief guide for the history of Subaru will equip you with all the current facts to understand this specific popular motor brand.

The foundations of the corporation were laid when japan company Fuji Heavy Industrial sectors (FHI) began because the Aircraft Research Laboratory within 1917. Chikuhei Nakajima led innovations and in 1932 he became the main element figure, changing the company name to the Nakajima Aircraft Company. With the onset associated with World War II your focus for production had been on aircraft and following a war it became your Fuji Sangyo Co. Ltd. setting about production of the Fuji Rabbit scooter utilizing spare aircraft machinery. The company later diversified, splitting off into various different companies like the Fuji Jidosha specialising within coach building, the Omiya Fuji Kogyo which made engines, the Fuji Kogyo that built scooters and framework makers Utsunomiya Sharyo whom later joined forces with Tokyo Fuji Dangyo buying and selling corporation.

The emphasis was then placed on the manufacturing of cars and development was forced ahead by Kenji Kita, the CEO of Fuji Weighty Industries which grew from the merger of Utsunomiya Sharyo as well as Tokyo Fuji Dangyo. The name 'Subaru' was chosen for your car producing branch and takes its name from the Japanese word to the Pleiades star group, featured on its existing logo. The first car to become designed under the brand was the Subaru 1500 so began a worldwide demand for the brand. Models such as your Sambar, the Rex, the Leone, the Impreza, the Tribeca and the particular Exiga were released onto the buyer and the Subaru vehicle has become a mainstay ever since.

A number of their particular models have made their way into motorsports with the Impreza WRX and the particular WRX STi making prosperous headway in rally sporting activities, with drivers such since Colin McRae winning the entire world Rally Championships in their own vehicles.

Subaru have always advertised their cars creatively along with insist that their styles offer "uncommon sense" that set their models apart from other competitors. Despite facing some setbacks caused by the global economic turmoil, the Japanese manufacturer is looking towards a brighter future and will also be releasing their new FT-86 Strategy vehicle in 2011.

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