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Public Relations - How you can Organize a PR Event

Public relations - A PR event could be great for generating free attention for your client, but it needs to be properly organized or disaster may ensue. In this post I have set out some suggestions for ensuring that your PR event achieves every one of the goals set for it.

Organizing a successful PR event isn't an complicated matter -- you need to simply follow a few guidelines to make sure that things are arranged as smoothly and effectively as you can by taking the steps described below...

1. Determine the type of event

The type of event which suits the consumer will be determined by a number of variables including his budget, the required outcome and whether he really wants to focus on swift or long-term success. Having discussed these factors with the person you're working for, you can suggest a celebration which seems best suited to his needs. The last decision, of course, rests with all the client.

2. Set an appropriate date

Whatever kind of event your client decides on, make it clear that all events remember to put together. Ideally, you should set a date a minimum of six months hence for the event, and preferably more. The more time you have to promote the big event, the more successful it is likely to be. This isn't to state that planning an event to take place in about six weeks time is impossible, because it isn't, but it will require considerable effort to ensure that everything is arranged properly in such a short space of time.

3. Make a list of all that needs arranging

Different events require different arrangements. If the client wants to sponsor an outdoor event then discussions will have to be entered into with the individual or team under consideration. If he really wants to launch an open competition then decisions for the type of competition, the way it will be promoted and also the prizes involved will have to be made. Whatever the type of event you are asked to operate on, make a list of each single thing which needs arranging, from organizing the right venue to obtaining any licenses which may be necessary (for example, a performance license or a license to run a lottery).

4. Start promoting the wedding

PR - When you know exactly what you have to do to get a successful event organized, you could start promoting it. The most cost-effective way to do this is by sending press releases to as many as possible local (or national in the event the event demands this) newspapers, broadcasters along with other relevant organizations. Obviously, in addition to using press announcements, other promotional methods can be employed if the budget allows. Advertising, direct mailshots and also internet promotion can all be employed to good effect for a lot of events.

5. Use your list to set things up

Now that you have started the ball rolling by promoting the event, begin their work through your list and setting things up. Hire the venue, distribute invitations and do whatever else you have decided you need to do to help make the event a success.

6. Try to get ongoing publicity

Once everything is in place and the event itself is sorted out, aim to get much more publicity by contacting the feature editors of newspapers, magazines and television shows and inviting these to cover the event. In the event the event is something which will be of interest to their readers or viewers, you will get coverage before, during after the event -- thus turning why not a 'one-day' PR event right into a publicity campaign which spans weeks.

Kazakhstan - If you follow these simple guidelines, your PR event ought to be a resounding success and generate lots of valuable publicity and goodwill for your client.