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Public Relations - How you can Organize a PR Event

PR - A PR event may be great for generating free media coverage for your client, but it needs to be properly organized or disaster may ensue. In this article I have set out some tips for ensuring that your PR event achieves all of the goals set for it.

Organizing an effective PR event isn't a complicated matter -- you just have to follow a few guidelines to make sure that things are arranged as smoothly and effectively as you can by taking the steps described below...

1. Determine the type of event

The type of event which suits your customer will be determined by a number of variables including his budget, the specified outcome and whether he wants to focus on swift or long-term success. Having discussed these factors with the person you're working for, you can suggest an event which seems best suited to his needs. The final decision, of course, rests with all the client.

2. Set a suitable date

Whatever sort of event your client decides on, make it clear that all events remember to put together. Ideally, you need to set a date a minimum of six months hence for your event, and preferably more. The more time you have to promote the big event, the more successful it is likely to be. This isn't to state that planning an event to take place in about six weeks time is impossible, as it isn't, but it will require considerable effort to ensure that everything is arranged properly in that short space of time.

3. Create a list of all that needs arranging

Different events require different arrangements. If the client wants to sponsor an outdoor event then discussions must be entered into with the individual or team under consideration. If he desires to launch an open competition then decisions for the type of competition, how it will be promoted and also the prizes involved will need to be made. Whatever the sort of event you are asked to be effective on, make a list of each and every single thing which needs arranging, from organizing an appropriate venue to obtaining any licenses which may be necessary (for example, a performance license or even a license to run a lottery).

4. Start promoting the big event

PR - When you know exactly what you need to do to get a successful event organized, you can begin promoting it. One of the most cost-effective way to do this is by sending press announcements to as many as possible local (or national in the event the event demands this) newspapers, broadcasters as well as other relevant organizations. Obviously, in addition to using press announcements, other promotional methods can be employed if the budget allows. Advertising, direct mailshots and also internet promotion can all be familiar with good effect for most events.

5. Use your list to set some misconception

Now that you have started started with the process by promoting the event, start working through your list and setting things up. Hire the venue, distribute invitations and do whatever else you have decided you need to do to help make the event a success.

6. Try to get ongoing publicity

Once everything is in place and the event is sorted out, aim to get even more publicity by contacting the feature editors of newspapers, magazines and television shows and inviting these to cover the event. In the event the event is something which will be of interest to their readers or viewers, you may get coverage before, during and after the event -- thus turning why not a 'one-day' PR event right into a publicity campaign which spans weeks.

Kazakhstan - If you follow these simple guidelines, your PR event ought to be a resounding success and generate a lot of valuable publicity and goodwill to your client.