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I found out that the Bangalore based advertising and PR agency handling the Satyam account had not been really contributing much though they charged a high fee. We sacked them and through a professional buying process appointed amongst the top advertising agencies in the states to handle our paid communication business. The first collaboration effort would bring the actual corporate identity manual, known as the Satyam Covenant.This was to make sure that each and every corporate branding effort the world over would be cohesive.

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