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Tips for Real Estate Marketing Newsletters


honish - What's happening on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A real estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. But also for your newsletters to become a valuable marketing tool, they have to serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists advise that you have a clear technique of your newsletter marketing strategy before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Make sure to include a link with the listings back to your website.
Tips - offer some help tips like simple projects that will boost curb appeal, keep your drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to make contact with you for some reason like a free home value consultation, discuss your newsletter, or watch a video on your own website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something the future prospect will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!