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Tips for Real Estate Marketing Newsletters


leehonish - What are you doing on your real estate beat? Do you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - A genuine estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. However for your newsletters to become valuable marketing tool, they have to serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your marketing strategy

leehonish - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers making use of their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Make sure to include a link with the listings back to your website.
Tips - offer some help tips like simple projects that will boost curb appeal, keep the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to make contact with you for some reason being a free home value consultation, touch upon your newsletter, or watch a video in your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as if you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!