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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - A real estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce yourself to future clients. But for your newsletters to become valuable marketing tool, they need to serve a purpose to your readership. Let's look at some methods for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters are a tangible item that may impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that's engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests your customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure you include a link from the listings back to your website.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action needs to be included to invite readers to contact you for some reason being a free home value consultation, comment on your newsletter, in order to watch a video on your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!