Antonio65Oneida572

De BISAWiki

Tips for Real Estate Marketing Newsletters


honish - What is happening on your real estate beat? Do you make a note of it? Great! It's another really good idea for your newsletter.

honish - A genuine estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce yourself to future clients. However for your newsletters to become valuable marketing tool, they need to serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers making use of their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content which is engaging to your readership. But when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Make sure you include a link from the listings back to your site.
Tips - offer some assistance tips like simple projects that will boost curb appeal, keep the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to get hold of you for some reason like a free home value consultation, touch upon your newsletter, or watch a video on your website.

Effective value

This newsletter is from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!