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Tips for Real Estate Marketing Newsletters


leehonish - What are you doing on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.

lee honish - A real estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they need to serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

leehonish - Real estate marketing specialists recommend that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that may impress readers with their physical presence. They could be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that's engaging to your readership. But when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - come up with what interests your customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Make sure you include a link of the listings back to your internet site.
Tips - offer some help tips like simple projects that may boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to make contact with you for some reason just like a free home value consultation, discuss your newsletter, in order to watch a video on your own website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!