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Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But also for your newsletters to become valuable marketing tool, they must serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists recommend that you have a clear technique of your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers with their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They also are expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content which is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Be sure to include a link of the listings back to your site.
Tips - offer outside assistance tips like simple projects that may boost curb appeal, keep your drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action needs to be included to invite readers to make contact with you for some reason being a free home value consultation, comment on your newsletter, in order to watch a video on your own website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!