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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Do you make a note of it? Great! It's work well . idea for your newsletter.

honish - A genuine estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists advise that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that will impress readers using their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served with this particular format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content which is engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Be sure to include a link from the listings back to your site.
Tips - offer outside assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action needs to be included to invite readers to contact you for some reason being a free home value consultation, comment on your newsletter, or to watch a video on your own website.

Effective value

This newsletter is from you but it isn't about you. It should be:

Informative, something your readers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, just like you were speaking directly to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!