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Tips for Real Estate Marketing Newsletters


lee honish - What is happening on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - A real estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce yourself to future clients. However for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists suggest that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that will impress readers making use of their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They are also expensive to produce.
Email newsletters are cheaper and less formal. Many individuals disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that's engaging to your readership. However, if writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that could be of interest to your prospects. Make sure to include a link of the listings back to your website.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action needs to be included to invite readers to get hold of you for some reason just like a free home value consultation, touch upon your newsletter, or watch a video on your website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, just like you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!