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Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Do you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - An actual estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. But for your newsletters to become a valuable marketing tool, they need to serve a purpose for the readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists recommend that you have a clear technique for your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters certainly are a tangible item that can impress readers using their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that's engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - come up with what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that would be of interest to your prospects. Be sure to include a link with the listings back to your website.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to contact you for some reason being a free home value consultation, touch upon your newsletter, or watch a video in your website.

Effective value

This newsletter is from you but it isn't about you. It should be:

Informative, something your readers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!